Maruti Ritz Crosses 1 Lakh Sales Mark

Maruti Suzuki Ritz, which had created history by achieving the fastest ever 50,000 sales, added yet another feather in its cap by clocking the fastest ever sales of 100,000 units today in A-2 premium segment. The car which was launched in May 2009 has received an incredible response from the very first day of its launch.

At its launch, the Ritz not only created a flutter in the competitive 'A-2 premium' segment, it was immediately hot-listed by the media and industry. Many accolades followed (please see box for details), and the super-car won the Car-of-the-Year in India and abroad, for its path-breaking looks and styling, superior safety features and its ability to balance a dynamic driving experience with a comfortable ride, bold styling and excellent road handling. Ritz delivers superb fuel efficiency of 17.7 kmpl in petrol and 21.1 kmpl in diesel.

Speaking on the occasion, Mayank Pareek, Managing Executive Officer (Marketing and Sales), said, “We are overwhelmed by the terrific response given by our customers to the Maruti Suzuki Ritz. The Ritz was targeted at our discerning customers who, while valuing the traditional Maruti Suzuki attributes of fuel efficiency, reliability and performance, also desired contemporary looks and attitude in the vehicle. The fastest 1 lakh sales mark is customers’ endorsement to all these attributes Ritz stands for.”

The Ritz, developed on the successful Swift platform and positioned at the premium-end of the compact car market, has been specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes such as superior transmission, improved suspension and better ground clearance.

The Ritz was also India’s 1st BS IV complaint car to be launched in the passenger car segment.

The Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.

"The Ritz reaffirms our commitment to offer world class products to the Indian market. Since a majority of our customers are young who would prefer nothing but the very best in technology and styling, we would continue to feed the market with world class products” added Pareek.

Maruti Suzuki has also started exporting Ritz to Indonesia.

Source: Maruti Suzuki India

Maruti Suzuki Ritz Genus Limited Edition Car Unveiled @ Price Starts 4.52 Lakhs

Maruti Suzuki unveil a special limited edition Ritz Genus today, to commemorate the first anniversary of Ritz model. The limited edition, 'Ritz Genus' retains the best attributes of Brand Ritz and adds several exciting features, which include: a brand new signature colour 'Emerald Blue'. The colour is accentuated through matching door handles and body colour rear view mirrors.

Smart body graphics run all along the length to make the car distinctly appealing. Body side mouldings add character to the Genus's profile. The rear is enhanced with a back door garnish and graceful "Genus" decal. The interiors are plush with a dual tone dashboard with blue-gray shades. For entertainment, the ‘Ritz Genus' is equipped with Radio and CD with speakers and tilt-adjustable steering. Other customer-friendly features include keyless entry, rear wiper-cum-washer, and a rear parcel tray.

'Ritz Genus' will be available as an option on the Ritz VXi (Petrol) and Ritz VDi (Diesel) models. Speaking on the occasion Shashank Srivastava, Chief General Manager (Marketing) said, "Limited Editions are our way to bring excitement to the showrooms. We have excellent experience with Limited editions in the past. While they bring in incremental sales numbers, at the same time customer response to these special models have helped us for future product development and planning. I am confident that the Ritz Genus will find great appreciation with customers for its new add-on features."

In recent years, the company has brought in 'Limited Editions' for its bestsellers like Swift, Estilo and Alto to bring vibrancy and excitement around its offerings. Maruti Suzuki Ritz, launched in May 2009, delivered the best ever first-year performance in the domestic automobile Premium A-2 segment by registering sales of a whopping 68,130 units in its first year of sales. Cumulatively, Ritz has sold over 86,400 vehicles till date.

The Ritz has endeared itself to its customers for its superb fuel efficiency of 17.7 kmpl in petrol and of 21.1 kmpl in diesel., bold styling and excellent road handling. The Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.

Maruti Suzuki Ritz Genus Price in India (Ex-showroom (Delhi):
Maruti Suzuki Ritz Genus Vxi - Rs 4,52,349
Maruti Suzuki Ritz Genus Vdi - Rs 5,31,410

Source: Maruti Suzuki India Limited