As the final countdown begins for the much-awaited ICC Cricket World Cup 2011, Hero Honda Motors Ltd. – the world’s largest two-wheeler manufacturer and a Global Partner (GP) of the ICC - has unleashed a slew of activities, offering exciting opportunities for fans to realise their cricketing dreams and get closer to their cricketing icons.
With the cricket fever catching on, Hero Honda announced the “KARIZMA ZMR Cricket Championship” to be hosted in Colombo, Dhaka and 75 cities spread across the country prior to the World Cup.
Spanning over two weeks, the KARIZMA ZMR Cricket Championship will feature cricket teams from several city colleges, who will compete to be the best in their respective cities. Twenty-eight city teams will be finally chosen for the dream-come-true opportunity to take a ‘Victory Lap’ each during a World Cup match, hosted in their city or region. In addition, many winners will also get another opportunity – this time to pose with the World Cup trophy, during the trophy tour being organised on the sidelines of the championship.
Moreover one additional team will be chosen nationally through an online contest. This team will be chosen basis their performance in a cricket-based video game which can be played on mobile phones and computers. And this team gets the Biggest Prize of all – they will get to take their Victory Lap in the final match of the ICC Cricket World Cup in Mumbai!
Hero Honda – one of the largest corporate promoters of sports in the country – is also organising a tour of the ICC Cricket World Cup trophy. The trophy has already been taken to Mumbai, Ahmedabad, Pune, Chennai, Hyderabad and Bangalore, and Colombo in Sri Lanka. It will now be taken to Delhi, Chandigarh and Dhaka (Bangladesh) so that fans can actually get to see the all-important trophy for themselves.
Speaking on the occasion, Anil Dua, Sr. VP (Marketing & Sales), Hero Honda Motors Ltd. said “If big time cricket is here, you can trust Hero Honda to bring in exciting innovative concepts for cricket fans and enthusiasts. Taking a Victory Lap at an international cricket match – that too at an ICC Cricket World Cup match – is any cricketer’s dream.
And Hero Honda is playing the catalyst in helping young, budding college cricketers realise that dream. Does it get bigger than this! It’s our own unique way of not just raising a cheer for the game of cricket but also for the FANS – who have made cricket a religion in this part of the world.”
The ICC Cricket World Cup 2011 – to be played in India, Bangladesh and Sri Lanka - begins on February 19th and will continue till April 2nd 2011.
Hero Honda has been actively promoting various disciplines of sports, including cricket, golf, tennis, football, shooting and hockey. Besides promoting sports and sportspersons at the highest level, the company has also been committed to the promotion of various sports at the grass root level.
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