Mahindra Scorpio EX Launched in India; Price Starts @ Rs 7.21 Lakhs

Mahindra & Mahindra Ltd. (M&M), a part of the US $11.1 bn Mahindra Group, today announced the launch of the Scorpio Ex, a new, entry-level offering from the Mighty Muscular Scorpio stable. Powered by a 75bhp m2DiCR engine, the Scorpio Ex offers great drivability and refined performance along with an impressive 14kmpl mileage (as per ARAI). This new offering is attractively priced at Rs.7.21 lakhs (ex-showroom Pune, for BSIV).

The new 2.5 litre m2DiCR engine with 75bhp power and 220NM torque, is a product of efficient engineering. It is equipped with the fuel-saving Micro Hybrid technology, which allows it to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. Compliant with stringent BSIV emission norms, the Scorpio Ex emits lower emissions leading to a reduced carbon footprint.

Additional features include crash protection crumple zones, to protect passengers in the unfortunate event of a collision and the digital immobilizer which protects the vehicle from theft.Further, effortless acceleration enables the vehicle to go from 0 to 60 kmph in just 11.2 seconds. The Scorpio Ex is available in four attractive colours namely Rocky Beige, Diamond White, Fiery Black and Mist Silver.

Commenting on the launch, Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said "At Mahindra, our endeavour has always been to offer the best-in-class products and this new offering from the Scorpio stable is no exception. With its easy drivability, great mileage and refined performance, I am sure that the Scorpio Ex will be an instant hit with young customers looking for an affordable entry point into the Scorpio franchise. An unmitigated success in the SUV segment since its launch, the Scorpio has kept up its momentum with constant up-gradations and new offerings."

Source: M&M

Top Used Cars: Best 10 Used Cars for You

Since car sales have been on a high in the past year, moving up briskly since the 2008 economic downturn, it has directly affected the used car market. Now, more cars are ending up for resale at a much faster pace, which is why it's the right time to haggle for the best bargains.

With car prices set to soar in the new year, it's a good time to scrounge around for discounts and deals. If, however, you are driven by the desire for higher savings, you can opt for a pre-owned car. You will not only have the satisfaction of owning a vehicle but, more importantly, at a much lesser price.

Since car sales have been on a high in the past year, moving up briskly since the 2008 economic downturn, it has directly affected the used car market. Now, more cars are ending up for resale at a much faster pace, which is why it's the right time to haggle for the best bargains. Here's a look at cars in different segments, all under Rs. 10 lakh, to help you decide which one to pick. You can get an even lower price depending on the mileage and car's condition.

1. Hyundai Santro

The best small car not to sport a Maruti badge. A perfect combination of fuel efficiency, reliability and enough torque for driving around the city.

Why should I buy? Because everyone has a Maruti and you don't want one. It has a better build and features than other cars in this price segment and the Korean manufacturer has proved itself on reliability over the past decade.

Is it fuel-efficient? In one word, yes. It gives a mileage of about 14 km per litre (kmpl) in the city. The Hyundai service network is second only to Maruti's and the spare parts are cheap too.

How is the ride? The ride quality isn't the best, but is par for the course. It has ample headroom, though the rear seat isn't very comfortable.

Will it break the bank? Prices are on the lower side and you can easily find a two-year old model in good condition.

2. Hyundai i10

The second hatchback option also comes from Hyundai's stable. It was launched as Santro's replacement and is made in India for global usage.

Why should I buy? Because Santro is too old and the i10 looks sleeker. It also has a more powerful engine and comes loaded with accessories.

Is it fuel-efficient? Yes, again. The Kappa model will run about 16 km per litre, while the older 1.1 iRDE model will give you 14 km.

How is the ride? It has a good suspension, which ensures a smooth ride on bumpy roads. For a small car, it's also quite stable at high speeds.

Will it break the bank? It's a well-built car and offers value for money. The launch of the latest version of the 1.2 Kappa model means you might get the older one for even less.

3. Maruti Swift

The best big hatchback. It's fun to drive, good to look at and fuel-efficient. Though it has been five years since its launch, there's still a waiting period for the car.

Why should I buy? A good option if you want a spacious hatchback while sticking to the Maruti family.

Is it fuel-efficient? The petrol model offers a mileage of 12 kmpl, while for the diesel one, it is almost 16 kmpl. The Maruti service network is the most widespread and is known for the easily available, cheap spare parts.

How is the ride? It's a sporty car and comfortable to drive. Rear passengers may find the space a little constricted. Avoid buying a tuned or modified car as it could be rife with problems.

Will it break the bank? Maruti's star performer will give you good value for your money.

4. Maruti Alto

If words like 'fuel efficiency' and 'no frills' appear on your priority list, it's the car to go for.

Why should I buy? Because you want a reliable, timetested vehicle without straining your wallet.

Is it fuel-efficient? The puny engine's fuel requirement is lower compared with other cars and you can extract as much as 18 kmpl from it. Maintenance is Maruti's forte and the after-sales service is good.

How is the ride? The Alto isn't very spacious and its seats are not the most supportive. However, the small size is a boon in metros where parking hassles are aplenty.

Will it break the bank? Not at all. However, make sure you don't buy one which has clocked too many miles.

5. Chevrolet Spark

In 2007, Chevrolet resurrected the Daewoo Matiz as the Spark, retaining the same lines. The latter's USP has been its reasonable price.

Why should I buy? Because it's cheap, and if you buy a recent model, you could avail of the threeyear free maintenance package that Chevrolet offers on new cars.

Is it fuel-efficient? The Spark can run 15 km on a litre of petrol and the 'no maintenance charge' offer is also financially attractive. Spare parts are affordable too.

How is the ride? The peppy engine makes it easy to handle the car. However, the seats are cramped and can comfortably seat only four passengers.

Will it break the bank? Not if you buy a relatively new model. However, make sure that the car hasn't been abused by the previous owner. There is a tendency to drive a car hard and carelessly because it's cheap to buy and run.

6. Tata Indica

The first hatchback from Tata Motors captivated the audience when it was first shown at the 1998 Auto Expo and has witnessed a number of upgrades.

Why should I buy? Because you need a diesel vehicle for highways and don't have the money for a Swift. The Turbo has a turbocharged diesel engine, which provides more power.

Is it fuel-efficient? The Xeta petrol gives a mileage of almost 12 kmpl, the diesel version gives 14 kmpl, and for the Turbo, it is about 13 kmpl.

How is the ride? Opt for the diesel car if you can live with the cheap plastic and engine noise. It is very comfortable and the ride quality is good.

Will it break the bank? The diesel version won't.

7. Honda City

The best petrol-powered sedan in India, it's three generations old but shows no sign of slackening. The second generation car was launched in 2004 and is now easily available as a pre-owned vehicle.

Why should I buy? Because the Honda brand commands respect internationally. The second generation sedan is one of the most comfortable.

Is it fuel-efficient? The engine is powerful and frugal, giving about 12 kmpl in the city and 17 kmpl on the highway.

How is the ride? It is spacious, with a 500-litre boot, and the quality of plastic is very good.

Will it break the bank? If you drive more than 100 km a day, a diesel car would be a better buy.

8. Skoda Octavia

Skoda's first offering in India was launched in 2001 and gave it the luxury image and brand loyalty which rival that of a Honda.

Why should I buy? Because it leads the pack when it comes to smooth ride and handling.

Is it fuel-efficient? The 90 bhp, 1.9-litre TDI diesel engine is very efficient and gives a mileage of about 13 kmpl.

How is the ride? The build quality is one of the best and the ride and handling are smooth. It's very spacious with a 560-litre boot.

Will it break the bank? The diesel model offers more value than the petrol version due to the lower running cost. However, this version is more likely to have run a fair bit too.

9. Mahindra Scorpio

The first modern SUV from Mahindra was launched in 2002 and has been upgraded regularly.

Why should I buy? Because it's bigger than a sedan and seats more people in comfort than a three-box. The butch design has been selling well, even in the used car market.

Is it fuel-efficient? Diesel cost means that even a low efficiency of 7 kmpl with the old engine won't pinch. The mHawk is only a little more efficient at 8 kmpl. Buy a relatively recent model, if possible, and preferably the mHawk, which has an updated cabin.

How is the ride? The extra room is a boon, especially for long trips. There is also an automatic gearbox that you can install, but finding one is difficult.

Will it break the bank? Not if you opt for an older model, though even the oldest mHawk model costs more than the newer other versions.

10. Ford Endeavour

The XXXL SUV is among the few luxury diesel SUVs available in India. Its extra wide tyres make it one of the best vehicles for off-road driving.

Why should I buy? Opt for it only if you plan to go dune bashing or exploring jungles. Or if you want to intimidate others on the road.

Is it fuel-efficient? Again, the low cost of diesel helps to curb running costs. However, the 2.5-litre diesel version will barely run 8 kmpl, while the 3-litre one will give 7 kmpl.

How is the ride? The large proportions mean there is no dearth of space and seven people can fit in easily.

Will it break the bank? The older models will be cheaper, while the 4WD 3-litre SUV will be expensive.

Courtesy: Auto Build

Source: Money Today

Mahindra Maxximo Mini Van Launched in India; Price Starts @ Rs. 3.2 Lakh

Mahindra & Mahindra Ltd., a part of the US $11.1 billion Mahindra Group, today announced the launch of the Maxximo Mini Van, its next generation passenger carrier, in Mumbai. Developed on the technologically superior Maxximo platform, the Mini Van is set to redefine the face of the entry-level contract carriage and stage carriage segments in India. Equipped with best-in-class comfort and safety features and powered by the advanced C2 CRDe fuel-efficient diesel engine, this stylish people mover is competitively priced at Rs. 3.2 lac (Ex-Showroom BS3, Navi Mumbai).

Leading the pack with its wide-body with proper hardtop design, the spacious Maxximo Mini Van comes with ergonomically designed and well-cushioned seats that up the comfort factor. This, along with the Maxximo Independent Front Suspension system raises the bar of riding in comfort.

With its robust monocoque chassis, constructed with bigger box-sections for greater rigidity, and booster-assisted Twin LSPV brakes, the Mini Van is also one of the safest products in its category. Performance meets economy with Mahindra's proven C2 CRDe diesel technology which pumps out 25 HP power and still gives 18 kilometres to the litre. All of this is packaged in what is clearly the most stylish offering in this segment.

Speaking at the launch of the Maxximo Mini Van, Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, "A product from Mahindra's state-of-the-art Chakan plant, the Maxximo Mini Van is the perfect embodiment of Mahindra's philosophy of "Rise."

It will drive positive change in the lives of our customers by helping them prosper with the power of advanced C2 CRDe technology, car-like comfort and safety, all in a stylishly designed package. At Mahindra, our endeavour has always been to offer best-in-class products and the Maxximo Mini Van, is no exception."

According to Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd, "Last year, the minivan segment in India was more than 1.4 lac vehicles. Such vehicles are increasingly being preferred by both the entry-level contract carriage and the stage carriage segment. We expect the Maxximo Mini Van to be nothing less than a game-changer in this segment. It will also change the face of the entry-level contract carriage segment, as the ideal vehicle for tour & travel operators, schools and other institutions".

About Maxximo Mini Van

- Car-like Comfort & Space

- The Maxximo Mini Van comes with a wide-body design to comfortably seat eight adults.

Ergonomically designed and well-cushioned seats reduce the fatigue of long journeys, while the well-thought out butterfly windows provide good ventilation.

Maxximo's Independent Front Suspension system absorbs the shock and bumps of the roughest terrain and the cable operated gear-shift gives a smooth car-like feel while changing gears.

In addition to a spacious passenger cell, the Mini Van comes with ample luggage space as well.

Stylish Look

The Maxximo Mini Van boasts of a stylish van design and a proper hard-top body.The attractive front grille and futuristic, clear-lens wraparound headlights give the Mini Van a distinguished on-road presence.It is available in two attractive colour options –Diamond White and Appy Red.

Segment-best Safety Features

The Mini Van provides 360-degree-safety with a monocoque body, a proper roof and a fixed-glass rear door. Unlike other offerings in the segment, the Mini Van's monocoque body is made of bigger box sections. This provides greater roll-over strength and greater resistance to roof-crush.

Furthermore, the doors are constructed with intrusion beams to protect occupants in the event of a side-impact.

Twin LSPV (Load Sensing Proportioning Valve) brakes, not seen on competing offerings, provide effective and precise control while braking and booster-assist reduces the effort required by the driver while braking.

Advanced Technology

The Mini Van comes with the proven C2 CRDe diesel technology that powers the Maxximo today.

Along with superior pulling power of 25 HP and a top speed of more than 70 Kmph, the Mini Van offers best-in-class fuel economy of 18 Kmpl, meaning an ideal balance of power and economy for the customer.

Mahindra Maxximo Mini Van Exterior & Interior Photos & Images

Source: Mahindra Group

Mahindra Verito Launched in India; Price Range Rs 4.82 to 5.62 lakh; Diesel & Petrol Version

- Mahindra Verito to Sport Mahindra Badge and emblem

- Styling elements added to unique proposition of space, mileage and performance

- Petrol Version Mahindra Verito Price at Rs 4.82 lakh in India

- Diesel Version Mahindra Verito Price at 5.62 lakh in India

Mahindra & Mahindra Ltd., a part of the US $ 11.1 billion Mahindra Group, announced the launch of its sedan - the Mahindra Verito. The new Verito retains the famed strengths of the Mahindra Logan, while adding a new style with some key changes. Now equipped with several rugged and sporty styling elements, the Verito is all set to be the most exciting buy in the entry level sedan category for Indian consumers. Mahindra Verito is competitively priced at Rs. 4.82 lakh (petrol BS3 version) & 5.62 lakh (Diesel BS3 version). The BS4 compliant version is also available for BS4 markets.

Mahindra Verito which is derived from the Latin word 'Veritas' means truth and goes with the overall image of an honest, sensible and dependable car.

Powered by the Renault engine, the Verito is a sedan which remains true to itself and the consumer by offering the unique proposition of space, mileage and performance along with style. The exterior of this car is quite unique with ski racks and side cladding, which are available for the first time on a sedan in the Indian market. The chrome rear appliqué and rear spoiler increases the car's premium quotient and gives it a distinctive look at the rear. These new additions on the exterior align with the tough, rugged and sporty DNA of a Mahindra vehicle.

On the performance front, the Verito retains all the strengths of the Logan. The new Verito offers the same Renault drive train with the option of a 1.5 DCi CRDi diesel engine or 1.4 MPFI petrol engine. Equipped with this, the Verito offers an amazing 21.03 KMPL fuel efficiency (diesel mileage as per ARAI). The Verito remains the broadest car in its segment, offering unmatched cabin space. It also boasts of a spacious seating capacity and a boot space which is one of the largest, with 510 litre capacity.

Similar to the Logan, the Verito offers a host of safety and technology features like ABS with EBD, Driver Airbag, head restraint for all seats, side impact beams, driver information system etc. Further, a long wheel base of 2630 mm ensures a very smooth ride even on Indian roads.

Packed with class leading space, comfort, proven technology, safety features and a low running and maintenance cost, the Verito scores highly over its nearest competitors.

Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said "The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us."

Mahindra Verito Features:

- Mahindra Logo

- New bold fog lamps

- Side cladding

- Roof rails/ski rack

- Rear Chrome appliqué

- New Upholstery

- New Colour – Twilight Blue

Source: Mahindra Group

Mahindra (M&M) Sales Jump 18% YOY in March 2011

Mahindra & Mahindra Ltd. (M&M), a part of the US $11.1bn Mahindra Group, today announced its highest ever monthly sales numbers which stood at 37522 units during March 2011, as against 31698 units during March 2010, registering a growth of 18%.

The company’s highest ever domestic sales stood at 35488 units during March 2011, as against 29944 units during March 2010, an increase of 19%. It also achieved its highest ever export figure of 2034 units, a growth of 16%.

The Passenger Vehicles segment (which includes the UVs as well as the Logan) registered a growth of 19%, having sold 17320 units in March 2011, as against 14609 units during March 2010 while the 3wheelers segment has grown by an impressive 32%.

Speaking on the numbers, Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “It is a matter of pride for us that March 2011 has been a record month for both domestic and export sales in the history of Mahindra. We have also closed the financial year 2010‐11 with an overall robust growth of 26%”.

Source: Mahindra & Mahindra Ltd. (M&M)

Mahindra Racing To Debut in Race On March 17-20

Mahindra Racing – part of the US $7.1 billion Mahindra Group – will make its race debut on March 17-20 at the 5.38km Losail International Circuit for round 1 of the 125cc MotoGP World Championship.

Mahindra is the first Indian motorcycle manufacturer to enter a team into the prestigious MotoGP World Championship with its GP125 racing motorcycle, entered in the 125cc class.

Produced by Mahindra’s Italy-based Engines Engineering division, the GP125 will be ridden by riders Danny Webb from Britain and Marcel Schrötter from Germany.

Qatar is likely to present a tough debut venue. Its desert location means sand is often blown on to the track, making finding a good bike set-up difficult on the constantly changing surface. It is also the season’s only night race, held under floodlights, giving added difficulties to the riders.

Speaking about Mahindra’s participation in the MotoGP Championships, Mr. Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, said, “It is a matter of great pride for us to represent India in the world’s most prestigious two-wheeled race series. Mahindra Motorcycles will compete with the best in class, and it will be an ideal opportunity for us to showcase our strengths in the engineering and IT domains. MotoGP is the ultimate test for the finest talents in motorcycle racing and an immensely popular championship with a cult following. Our participation will also help us leverage the power of global branding for the Mahindra Group.”

Team Principal Mufaddal Choonia heralds the team’s debut. “I am very proud to be part of the first Indian team in MotoGP racing. This is a big challenge for everyone involved and we are all working very hard to ensure we are competitive.

“Mahindra are a US $7.1 billion multinational group, and we build three things: products, services and possibilities. We are new to the two-wheeler market and our entry in MotoGP shows our ambition.

“Ultimately, we are not in the sport to make up the numbers, we are here to win. That might sound ambitious, but that’s the way we are. I know that this is a big task, but we are all focused and we are in the battle for the long term” said Choonia.

Leading Mahindra’s charge is 19-year-old Danny Webb from Tunbridge Wells, England, who starts his fifth season in the category.

“I think my experience and potential attracted the team to me, and the strength and back-up of the Mahindra Group combined with the expertise at Engines Engineering drew me to them. Qatar’s our first race together and we’re focused on improving steadily through the season.

“I like the Qatar track but racing at night is an usual challenge. It’s a bit like being in a Playstation game, and you have to learn to ignore the shadows from the riders behind you as the floodlights makes it look like they are riding into you all the time. I’m confident we’ll do a good job.”

Eighteen year-old Marcel Schrötter from Pflugdorf, Germany, is entering his second season in the category. “I’m looking forward to Qatar and it will be great to be racing again. I am still learning the GP125, and the bike is still being developed so it is difficult to know how well we will go in our first race but I will be pushing hard all the way.”

Watching over activities during the four days action in Qatar is team manager, Nicola Casadei. “It is fair to say that testing was not as straight-forward as we hoped as we were interrupted by a lot of rain, but we have a good understanding of the bike. We know our strengths and we know where we have to improve. Qatar will give us a good gauge of where we sit relative to our rivals.”

The Grand Prix of Qatar opens with practice sessions for the 125cc class on March 17-18, followed by qualifying on March 19 and the race on March 20.

Reva NXR Launched by Mahindra & Mahindra

Mahindra & Mahindra will globally launch Reva NXR car based on the new-generation lithium-ion battery later this year.

With the launch of Reva NXR, M&M joins carmakers across the world in chasing green technologies such as hybrid and electric vehicles to cope with rising oil prices.

Source: Mahindra & Mahindra

Mahindra Thar Jeep Launched in India; 4X4 Mahindra Thar Price Between 6 to 8 Lakhs

Mahindra & Mahindra, India’s market leader in utility vehicles today introduced its legendary 4X4 off roader the Thar CRDe, in India. The much awaited 4x4 off-roader is being launched in India and is targeted at the offroading enthusiasts, retro look seekers & people wanting to make a unique style statement.

The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India. Consumers today are looking for a different lifestyle, as they seek adventure and a fun experience which the Thar will offer. With the retro look back in vogue, the Thar is all set to chart a new terrain in the Indian automobile industry.

Speaking at the launch Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said, “Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.”

Rajan Wadhera, Chief Executive, TPDS, Mahindra & Mahindra Ltd. said, “The Thar is a manual 4x4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. To handle this excess power, THAR CRDe’s tough rigid ladder frame chassis has been optimised to enable crisp handling. Modern suspension layout of IFS and abuse resistant rear leaf springs delivers a great balance between ride and handling which is unheard of in this segment before. Light & responsive Integral power steering gives delightful manoeuvrability to the Thar”.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra’s heritage began with assembly of the iconic Mahindra CJ 340 in India. The company later branched out into manufacture of utility and light commercial vehicles. It grew rapidly from being a manufacturer of army vehicles and tractors to an automobile major with a growing global appetite. Today, with changing lifestyles and evolving consumer needs, M&M is all set to redefine the Indian offroading category with its unique retro look offering, the Thar CRDe.

The Thar CRDe is a true blue, stylish off roader, which is an evolved version of the Mahindra CJ340, the MM 540, the Classic and the Legend. A typical Mahindra breed, the Thar CRDe, is now faster, stronger and more powerful and reflects the company’s legendary tough and rugged DNA. Priced at Rs. 5.99 lacs (ex showroom Delhi, BS IV variant), the Thar CRDe attempts to evoke nostalgia of a time when offroading was simply about pure adrenaline.

The powerful CRDe engine delivers on power and fuel economy. The cabin can seat seven people, while two rear bench seats can be folded to create a massive luggage area. It is available in a BS IV variant with power steering as a standard fitment, giving it a comfortable drive. The customization options and accessorized vehicles are also available for booking.

Mahindra Thar Price in India

The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by end December and the rest of India by January 2011. The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel drive options. The BS III variant will be priced at Rs 4.47 lacs, ex showroom Jaipur.

Source: Mahindra & Mahindra

Mahindra Auto Sales October 2010

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $7.1 billion Mahindra Group, today announced a 34% growth in its auto sales numbers for the month of October 2010 which stood at 34,495 units as against 25,670 units during October 2009.

The company’s domestic sales stand at 32491 units during October 2010, as against 24538 units during October 2009, an increase of 32%. Auto division exports have grown by 127% during the same period.

The Passenger UV segment has also registered a growth of 21%, having sold 15908 units in October 2010, as against 13114 units during October 2009.

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Courtesy: The Mahindra Group

Kareena Kapoor Becomes Brand Ambassador of Mahindra Power Scooters

The reigning diva of the silver screen, Kareena Kapoor, has been appointed brand ambassador of Mahindra Two Wheelers' PowerScooter range. Kareena will soon feature in a 360 degree multimedia campaign, encompassing print, electronic and online media. The first campaign will be for the Mahindra Rodeo which is slated to appear later this month.

"We are delighted to have Kareena on board as brand ambassador for our entire range of PowerScooters. Kareena has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent," said Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

"My experience with Mahindra Scooters dates back to two years ago, when I rode a Mahindra PowerScooter in 3 Idiots as Pia. Mahindra is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Mahindra Two Wheelers. The Rodeo is a youthful, fun and fresh brand. It has the right mix of Style and Power. I look forward to being a part of the Mahindra family. Watch out for me in the exciting new commercial for Mahindra PowerScooters," said Kareena Kapoor on her association.

The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business. The company's PowerScooters portfolio caters to a range of consumer segments. The Mahindra Rodeo with its very innovative, stylish, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a rugged family scooter.

The Flyte is the Indian woman's two-wheeler of choice. Mahindra Two Wheelers created a record of sorts by selling 1.5 lakh units in the last 12 months, a clear validation of the success of its niche PowerScooter strategy.

Source: Mahindra Two Wheelers

Mahindra Stallio & Mahindra Mojo; New Bikes Launched by Mahindra

World class Italian design, raw power, adrenaline and speed. India's bikers can look forward to all this and much more as Mahindra 2 Wheelers' Stallio and Mojo motorcycles made their debut at a high voltage launch in Mumbai today.

"In the last twelve months Mahindra 2 Wheelers has achieved a milestone by registering a sale of 1.5 lac units – a clear validation of the success of our niche PowerScooters strategy. We are now all geared up to redefine the biking experience in India with the Stallio and the Mojo which are a potent blend of global technology and innovation and will take the category to the next level," said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

"These world class bikes are worthy additions to the Mahindra 2 Wheelers product portfolio and are part of our commitment to establish a robust, end-to-end two wheeler business in every segment of the industry," said Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

"Both bikes incorporate world class R&D and design elements from our Bologna, Italy based design house, Engines Engineering and are best suited for Indian biking conditions.

The Stallio offers a host of features unheard of in its segment and is ideal for the avant-garde young executive or businessman who desires a rugged and reliable yet stylish bike. We are delighted to have Aamir Khan, the brand ambassador for the Stallio, present at the launch today, as he personifies Mahindra's can do spirit, capturing the imagination of the masses. The Mojo is a performance oriented, power packed bike and is the ultimate machine for motorcycle enthusiasts who are passionate about biking," he added.

The Stallio was unveiled by actor, producer and director, Aamir Khan, whose thought provoking movies have served to both entertain and inspire an entire generation of young Indians.

"Mahindra is a solid company with very strong and long standing goodwill. The bike that the Mahindra Group is launching, the Stallio, is a stylish bike offering consumers a great sense of comfort. It's a complete bike that offers safety, style and peace of mind. I am sure it will soon be one of India's iconic brands. I am very pleased to be associated with the Mahindras and the Stallio," said Aamir.

The Mahindra Stallio is available in two variants – Self Start / Cast Alloy wheels / Digital Console and Kick Start / spoke wheels which are available at Rs.44,699/- and 41,199/- (ex showroom Pune), respectively, while the Mahindra Mojo is priced at Rs. 1.75 lac/- (ex showroom Pune). The Stallio will be available at 370 Mahindra 2 Wheelers dealerships across the country. The Stallio comes with a four year manufacturer's warranty. The distribution model for Mojo will be different and therefore, would be available only in select outlets.

The Mahindra Stallio and Mojo are all set to storm the motorcycle segment with their sleek, sporty contours, Italian styling and comfort. The bikes incorporate design elements from the Italian boutique design house, Engines Engineering which has worked for marques such as Ducati, MV Augusta and Benelli.

Mahindra Stallio:

Biking will soon take on a whole new dimension with this powerful steed. The Mahindra Stallio is a tough and durable bike with several stylish features which puts it in a distinct motorcycling segment. These include digital speedometer, powerful LED tail lamps, pilot LED lamps and a fully flush fuel tank cap.

The Mahindra Stallio incorporates a convenient, pro touch electric start which allows you to take off at the touch of a button, even in heavy traffic conditions. The multi reflector headlamp coupled with LED lighting with clear lens indicators in the headlamp, tail lamps and pilot lamps enhance front and rear visibility, making night riding a safe experience. These LED lights are more resistant to failures from vibration, generate almost no heat and consume very little power.

The bike's chassis features a rugged, double cradle frame, ensuring greater stability and less possibility of deformation in future. The superior braking system, more responsive controls that perform well in a variety of conditions, including water and mud, makes the Stallio a very safe bike. The sturdy rear grab rail offers the pillion rider a firm grip, ensuring safety.

The large, fully digital display – the first in this segment - comes equipped with a speedometer, fuel gauge, tachometer and clock. It also gives you an idea of the distance travelled in one trip. The Stallio's visor features a sharp, inverted arrow design which is sure to stop traffic when you zoom past. This nifty bike sports cool racing style alloy wheels which are strong and lightweight. They not only provide more stability at corners but also have better tolerance to shocks and ensure good heat dissipation. These trendy alloys are complemented by class leading wheel base of 1265 mm which provide a stable ride and good ground clearance. The fuel tank cap blends seamlessly with the body of the bike, further adding to its style quotient.

The Mahindra Stallio is available in a choice of five shades – Derby Red, Colt Black, Equus Blue, Buckskin Yellow and Ranch Green.

Mahindra Mojo 300cc Bike:

Think Flower Power. Think groovy classic style but with a contemporary twist. Think Mahindra Mojo.

A testosterone packed 300 cc bike with cool retro styling, the Mojo blends the best of global motorcycle technology and design. It is a handcrafted machine and a one of its kind lifestyle motorcycle which will soon go into production. Mahindra 2 Wheelers has, in fact, devised a unique marketing and promotion strategy for this ultimate performance bike which will be revealed when the bike will be available for sale in the next 3-4 months.

This modern classic is driven by a 4V DOHC engine which offers peak power of 26 BHP @ 8500 rpm and maximum torque of 24 Nm @ 7000 rpm, making it a performance biker's dream come true. It also features a 6 speed gearbox, as opposed to the regular 5 speed gearbox found amongst its peers, along with a sporty dual exhaust for the right propulsion.

The Electronic Fuel Injection (EFI) system has been developed by Ducati Energia of Italy. In an industry first, the Mojo sports inverted front shock absorbers developed by Paioli of Italy, which ensures superior shock absorbing ability at high speeds. This is complemented by a horizontally mounted mono shox at the rear, allowing for much more comfortable ride. Radially mounted assembly also helps in accurate braking.

The Mojo is the first ever motorcycle in India to sport Pirelli tubeless radials. They are also the widest tyres in their class (4" x 17" at the rear), ensuring greater stability. These are complemented by edgy front petal disc brakes which are the largest in the segment at 320 mm to ensure safe braking. There's a disc brake at the rear as well.

The bike also features LED pilot lamps and tail lamps with clear lens indicators in the headlamp, ensuring greater visibility for the rider. The display includes a digital speedometer with fuel gauge, tripmeter, gear shift indicator, and analogue tachometer. The bike also sports indicators on the rear view mirrors, which are not seen on Indian bikes.

This showstopper sports an aerodynamic ‘tear drop' shape and a classic gold frame assembly with twin headlamps adding to the bike's distinctly retro look. The dual pipe frame adds strength to the overall structure of the bike, while the under cowl enhances the Mojo's macho appeal. This ‘exoskeleton' look is usually only found in top notch brands.

The Mojo is available in a choice of two colours – red and black. Customers also have the option of customising their bikes with a range of decals.

The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business in every segment of the industry.

The company's Power Scooters portfolio caters to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman's two-wheeler of choice.

Mahindra Stallio Price & Features:

- Available in two variants, Mahindra Stallio Price at Rs 44,699/- for cast alloy wheels with self start, fully digital console, Mahindra Stallio Price at Rs 41,199/- for spoke wheels with kick start (ex showroom Pune)

- 4 years manufacturer's warranty

- Biking can now be fun-filled and stylish - offers features that add to style thereby creating a new niche

- Multimedia marketing campaign featuring Aamir Khan

Mahindra Mojo Price & Features:

- Available in Derby Red, Colt Black, Equus Blue, Buckskin Yellow & Ranch Green

- Handcrafted, one of its kind

- Mahindra Mojo Price at Rs 1.75 lakh (ex showroom Pune)

- Blends cool retro styling with best of global technology & design - 4 Valve DOHC 300 cc power plant

- Sports aerodynamic 'tear drop' shape and a classic gold frame assembly with twin headlamp - Leading European vendors – Ducati Energia, Paioli & Pirelli (Italy), J Juan (Spain) – contribute to the making of the Mojo

- Available in red and black with decal customization options

Source: The Mahindra Group

Mahindra's Power Scooters Conquer Khardung La

Since their launch in 2009, the Mahindra Rodeo and Mahindra Duro have proved themselves as true city slickers, capable of taking on the toughest urban terrain. Now, these nifty two wheelers have proved their mettle in the mountains as well.

In August 2009, two intrepid journalists from Overdrive magazine, Halley Prabhakar and Kshitij Sharma, decided to ride the Rodeo and the Duro to Khardung La, the world's highest motorable pass.

But would the scooters be up to the challenge?

The answer proved to be a resounding yes as these gearless scooters admirably lived up to expectations, in conditions which are known to prove harsh for humans, much less machines. As Halley and Kshitij ascended further into the mountains, the air got thinner and the road got tougher. Yet, the Rodeo and the Duro valiantly soldiered on, even as their riders suffered from altitude sickness.

From rain and steep inclines uphill to boulders, and rough gravel roads that seemed to go on for miles, the Power Scooters took it all in their stride.

As Halley himself put it "they should have been battered, plastics should have shattered and tyres should have been slashed to ribbons. What actually happened was the scooters looked ready to head back without a moment's pause and it was we who felt battered and shattered."

Source: Mahindra

Mahindra Bikes Coming Soon in India

The eagerly anticipated launch of Mahindra 2 Wheelers’ new range of motorcycles is just around the corner and to add to the excitement, there’s a specially created teaser campaign that’s all set to hit TV screens in the coming week.

Shot extensively on the world renowned Vallelunga Moto GP race track in Rome, Italy, the ad highlights the bikes’ Italian design credentials and the fact that they have undergone rigorous tests in Italy before coming to India.

About the campaign:

It’s test day at Vallelunga as a team of engineers and a few spectators look towards the race track with eager anticipation. All attention is focused on the circuit as a bike appears in the distance and zooms past the curious onlookers. The camera then cuts to the pit stop and control rooms where you see various monitors displaying the evaluation parameters used to test the bike.

The engineers are elated – the bike has passed the test with flying colours!

The ad has the message: Tested In Italy, Coming to India – Mahindra Motorcycles towards the end.

The ad ends with a musical tune sign off that has the potential to become a signature tune for all advertising of Mahindra 2 Wheelers. While the ad does not show the details of the bike/s, it certainly leaves the viewer with the impression that the Mahindra bikes would have all the latest technological gadgetry courtesy the Italian lineage. The ad will be visible on all key genres of channels ranging from music, movies, mass, news, regional and sports and also on Youtube.

The ad gently exhorts the potential motorcycle buyer to postpone his decision and check out the bikes at the Mahindra show room.

The ad was directed by Andrea Ranalli who is renowned for his work on European Moto GP circuits. The Creative Director is Robby Mathew of Interface Communications.

Mahindra 2 Wheelers’ motorcycles incorporate design elements from the Bologna based Engines Engineering, a boutique design house which was acquired by the Mahindra Group in 2008. In addition to Mahindra 2 Wheelers, Engines Engineering also undertakes design work for companies such as Ducati, MV Augusta and Benelli.

Please click here to view the ad: Click Here

Mahindra Auto Sales Up 29% in August 2010

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $7.1 billion Mahindra Group, today announced that its auto sales for August 2010 stood at 28903 units as against 22413 units during August 2009, an increase of 29%.

The company's domestic sales stand at 27275 units during August 2010, as against 21410 units during August 2009, an increase of 27%. Exports have grown by 62% during the same period.

The domestic sales for the passenger UV range of products including the Bolero, Scorpio and Xylo stood at 12994 units during August 2010 up by 14% from 11443 units during August 2009.

The 3-wheeler range of products domestic sales stood at 5074 units during August 2010 up by 39% from 3652 units during August 2009. The 4-wheel pickups range of products domestic sales stood at 7533 units during August 2010 up by 45% from 5188 units during August 2009.

The sale of the company's sedan, the Logan, has also seen an upward trend with sales for August 2010 standing at 801 units as against 469 units during July 2009, a growth of 71%.

Source: The Mahindra Group

Mahindra Two Wheelers Sales Up 279% in August 2010

Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment, with record sales of 15,165 units in August 2010.

Mahindra Two Wheelers today announced that its sales for the month of August 2010 stood at 15165 units, as against 4005 units in August 2009, an increase of 279%.

Total cumulative sales from April to August 2010 stood at 54261 units, as compared to 12948 units for the same period last year, an increase of 319%.

"We are very happy with the response to our Power Scooters. Consumers have laid their trust in brand Mahindra which has helped us grow more than 75% in the last four months. We have been achieving several milestones. Just a couple of months ago, we crossed a landmark figure of 1,00,000. Our efforts to come closer to consumers are also bearing fruit as we now have more than 370 dealer ships across the length and breadth of the country." said Mr. Anoop Mathur, Sector President and Member of Group Executive Board Mahindra & Mahindra.

Mahindra 2 Wheelers' Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman's two-wheeler of choice.

Source: The Mahindra Group

Upcoming Bikes in India in 2010: New Bike Launches in India

Two-wheeler industry in India has gained great momentum. Upcoming Bikes in India in 2010: New Bikes to be Launched or Schedule Launch are as under. Find the list of upcoming bikes in India this year 2010. Upcoming bikes in 2010 will include a wide range of bikes and the powerful and stylish ones that entice young bikers.

Here is the list of Upcoming Bikes in India with their names, expected launch date and price.

Suzuki Slingshot

Expected launched date : Aug-2010

Estimated price : Rs 55,000

Vibgyor Hunter

Expected launched date : Sep-2010

Estimated price : Rs 45,000

Tvs Max

Expected launched date : Sep-2010

Estimated price : Rs 35,000

Suzuki Gladius

Expected launched date : Sep-2010

Estimated price : Rs 700,000

Bajaj Blade

Expected launched date : Sep-2010

Estimated price : Rs 45,000

Tvs Neo

Expected launched date : Oct-2010

Estimated price : Rs 48,000

Vibgyor Shark

Expected launched date : Oct-2010

Estimated price : Rs 55,000

Yamaha Nouvo

Expected launched date : Oct-2010

Estimated price : Rs 60,000

Tvs Apache

Expected launched date : Oct-2010

Estimated price : Rs 95,000

Suzuki Skydrive

Expected launched date : Nov-2010

Estimated price : Rs 45,000

Bmw K1300s

Expected launched date : Nov-2010

Estimated price : Rs 1,020,000

Honda Interceptor

Expected launched date : Nov-2010

Estimated price : Rs 800,000

Mahindra Cevalo

Expected launched date : Nov-2010

Estimated price : Rs 50,000

Yamaha Bws

Expected launched date : Nov-2010

Estimated price : Rs 60,000

Tvs Scooty

Expected launched date : Nov-2010

Estimated price : Rs 48,000

Kawasaki Ninja

Expected launched date : Dec-2010

Estimated price : Rs 600,000

Bajaj Xcd

Expected launched date : Dec-2010

Estimated price : Rs 45,000

Yamaha Yzf R6

Expected launched date : Dec-2010

Estimated price : Rs 600,000

Ktm Rc8

Expected launched date : Dec-2010

Estimated price : Rs 1,600,000

Honda Cbx Twister

Expected launched date : Dec-2010

Estimated price : Rs 150,000

Yamaha Fazer

Expected launched date : Jan-2011

Estimated price : Rs 125,000

Harley Davidson Superlow

Expected launched date : Mar-2011

Estimated price : Rs 359,955

Yamaha Yzf R125

Expected launched date : Mar-2011

Estimated price : Rs 90,000

Honda Cbr600rr

Expected launched date : Jun-2011

Estimated price : Rs 600,000

Piaggio Vespa Lx

Expected launched date : Jan-2012

Estimated price : Rs 55,000

Detailed Information: bikedekho.com

Mahindra Wins Bid For Ssangyong (SYMC) Acquisition

Mahindra & Mahindra Ltd. (M&M), India’s leading manufacturer of utility vehicles, emerged as the preferred bidder for the acquisition of a majority stake in South Korean SUV maker, Ssangyong Motor Company (SYMC). The preferred bidder status would require it to enter into a Memorandum of Understanding with SYMC, followed by a detailed due diligence process.

SYMC is a Korean manufacturer of auto and aggregates, with 7 models under 5 brands. The 7 models include 2 large sized sedans, 4 SUVs and 1 MPV. It also has a manufacturing plant for gasoline and diesel engines as well as axles. SYMC is a significant player in the SUV segment in Korea, having recorded 1.3 million SUV sales from 1990 to 2009. It has a strong brand and presence in Europe, Russia, South America, the Middle East, Africa and Asia. Established in 1962, SYMC has more than 1,200 dealers globally. It has R&D manpower strength of around 600 people and modern R&D infrastructure for design, testing and validation.

This strategic acquisition, when concluded, would make Mahindra and SYMC together a force to reckon with in the global SUV space. It is intended that SYMC will continue to function as an independent entity with Korean management.

“Korea is one of the world’s leading centres of automotive excellence and Ssangyong brings with it a rich legacy of R&D and innovation. Mahindra and Ssangyong will create synergy, which will make us significant global players,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

“Ssanyong has very strong competencies and capabilities in technology. We are committed to leverage this competency by investing in a new Ssangyong product portfolio to gain momentum in global markets,” said Dr. Pawan Goenka, President, Automotive and Farm Sector, Mahindra & Mahindra Ltd.

There are strong complementarities between the SYMC and Mahindra portfolio of products, providing an opportunity to create distinct positioning. The wide sales and distribution networks and complementary product lines will provide access to many overseas markets for both companies. There is also an opportunity to introduce a premium portfolio of SUVs in the Indian market, providing a new growth avenue for Ssangyong and further strengthening Mahindra’s dominant position.

Source: The Mahindra Group

Mahindra Auto Sales Grow 24% in July

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $7.1 billion Mahindra Group, today announced that its auto sales for July 2010 stood at 28049 units as against 22563 units during July 2009, an increase of 24.3%.

The company's domestic sales stand at 26303 units during July 2010, as against 21957 units in July 2009, an increase of 20%. Exports have grown by 188% during the same period.

The 3W-Gio-Maxximo ranges of products have registered a phenomenal growth of 105% over the same period last year.

The sales of the company's sedan, the Logan, have also seen an upward trend with volume increasing for the 3rd consecutive month - and with a number of 752 units in July 2010 as against 444 units during July 2009, a growth of 69%.

The YTD sales which include the Scorpio, Xylo, Bolero and Pick-Ups, stand at 110142 units during July 2010, as against 85432 units in July 2009, a growth of 29%.

Source: The Mahindra Group

M&M Q1 Reports: Net Profit up 40%

The Board of Directors of Mahindra and Mahindra Limited today announced the unaudited financial results for the quarter ended 30th June 2010 for the company and for the consolidated Mahindra Group.

Q1 F2011 - M&M Standalone results:
The Gross Revenues and Other Income of Mahindra & Mahindra Ltd. for the quarter ended 30th June 2010 is Rs.5663.5 crores as against Rs.4711.8 crores during the corresponding period last year - a growth of 20.2%. Profit after tax for the current quarter is Rs. 562.4 crores as against Rs. 400.9 crores Q1 last year - a growth of 40.3%. The Operating Margin for the quarter is 15.03% as compared to 14.35% in Q1 F2010. The good financial results of the company for the quarter is due to higher volumes, focused cost control, prudent financial management resulting in lower interest expenses and a fuller realisation of the synergies arising from its acquisition of the erstwhile Punjab Tractor's Ltd.

In the current quarter the company continued its dominant position in the UV market with a market share of 59.4%. The company sold 53,948 utility vehicles in the quarter as against 48,720 utility vehicles in Q1 F2010, thus recording a volume growth of 11%. All products of the company, viz. Bolero, Scorpio, Xylo and the Pick Ups performed well during the quarter. The company exported 3125 vehicles during the quarter as against 1145 nos. in Q1 last year - an impressive growth of 173%. The company's products performed very well in SAARC, South Africa and South American markets.

In Q1 F2011 the company sold 47,916 tractors under the Mahindra & Swaraj brands as compared to 42130 nos. in Q1 last year - a growth of 13.7%. The company's domestic market share for the quarter stood at a commendable 40.7%. The company's tractor exports at 2376 nos. in the quarter registered a strong growth of 71.4% over the 1386 nos. exported in Q1 last year.

Q1 F2011 - Group Consolidated Results (not subjected to Limited Review)
The Gross Revenues and Other Income for the quarter ended 30th June 2010 grew by 9.4 % to Rs. 8,576.2 crores (USD 1.8 billion) from Rs.7,841.4 crores (USD 1.7 billion) in last year. The consolidated group profit for the year after exceptional items, prior-period adjustments and tax and after deducting minority interests is Rs.620.8 crores (USD 132.9 million) as compared to Rs.431.9 crores (USD 92.5 million) earned in the previous year - a growth of 43.7%.

In March 2010, with AT&T exercising its stock options, Tech Mahindra Ltd (TML) and its subsidiaries ceased to be group subsidiaries and became Joint Ventures of the Company. As a result of this change, the financials of TML Group from Q1 F2011 instead of being consolidated 100% are, as required by Accounting Standard AS 27, consolidated only in proportion to the Company's shareholding in TML. Hence the Group Revenues are not comparable with that of the previous years. On a comparable basis the Gross revenues and Other Income of the Group for the current quarter is Rs 9218.7 crores (USD 2.0 billion) - a growth of 17.6% over Q1 last year.

The Group numbers reported above do not include that of Satyam Computers Services Ltd. whose accounts are under restatement.

As on 30th June 2010, the Group comprised of 103 Subsidiaries, 5 Joint Ventures and 11 Associates.

During the current quarter, some of the major group companies like Mahindra Finance, Mahindra Lifespaces and Mahindra Ugine Steel significantly improved their performance over the previous year. The performance of Mahindra Finance with a 23% growth in consolidated revenues and an 86% increase in profits, and that of Mahindra Lifespaces with a 41% growth in revenues and a 39% profit growth, deserve special mention. Mahindra Ugine Steel which had reported a loss of Rs.4.6 crores for Q1 of F-10 has registered a turnaround and reported a profit of Rs.2.8 crores for the current quarter.

Source: The Mahindra Group