Between December and January, Ford India and its popular sub-compact car Figo, together lifted 20 Indian auto industry honours in 2010, making Figo the most awarded passenger car in the country.
Ford topped up the three 'Car of the Year' titles with the prestigious 'Manufacturer of the Year', from a leading, jointly held broadcast and print media house. The definitively popular compact car's laurel journey began with the 'Indian Car of the Year 2011' award – considered the most revered auto industry award in India.
Figo has the largest boot in its segment but is not proving large enough to hold all the trophies that the car has recently won. These treasured honours have come from across the automotive media industry which runs across print, broadcast and web-based mediums.
They soon became infectious and garnered tremendous popularity for the brand, building serious recognition and acknowledgement of the Figo's class leading attributes such as space and aesthetic design, best-in-class technology features, fuel efficient powertrains and value for money substantial package - all incorporated to address discerning customers' practical as well as lifestyle needs.
Michael Boneham, president and managing director, Ford India said, "We always believed that Figo would be our game changer but this car has performed beyond expectations. We appreciate that our customers had a wide choice in the market but they chose to buy the Figo. It is they who have immensely contributed for us to win these honours."
Figo attracted thousand of customers, 40% of them, were in fact, first time buyers. Figo saw support and gained tremendous popularity in social networks. Many well-known automotive blogs and websites conducted their independent polls and visitors and customers voted Figo as 'Car of the Year'.
More than 60,000 Figos have been sold since March and Ford India recorded an impressive annual sales increase of 184 percent as compared to 2009.
Ford India saw a favourable growth across nameplates with the Fiesta, Ikon and the Endeavour faring well in their respective segments in the year 2010, the company sold 83,887 units and nearly tripled it sales volume against a total of 29,488 cars sold in 2009.
"It gives us great pleasure to imagine those who bought the Figo would be proud to have made the purchase decision. With such a massive boost in morale, we are confident of crossing more significant milestones in 2011 – something that we are already known for", concluded Boneham.
Ford India and Figo won the following awards:
- All magazine Editor Jury - ' Indian Car of the Year 2011 '
- Bloomberg UTV-Autocar India - 'Car of the Year 2010'
- Bloomberg UTV-Autocar India – 'Value for Money Car 2011'
- Bloomberg UTV-Autocar India – 'Premium Compact Car of the Year 2011'
- Bloomberg UTV-Autocar India – 'Viewer's Choice - Car of the Year 2011'
- Bloomberg UTV-Autocar India – 'Ford India - Manufacturer of the year 2011'
- 2010 ET Zig Wheels 'Car of the Year'
- 2010 ET Zig Wheels 'Premium Hatchback of the Year'
- 2010 ET Now 'Viewers Choice Award'
- BBC Top Gear – 'Small Car of the Year'
- CNBC TV18-Overdrive – 'Compact Car of the Year'
- CNBC TV18-Overdrive – 'Viewers Choice Award'
- NDTV Car & Bike 2011 – 'Small Car of the Year'
- NDTV Car & Bike 2011 – 'Design of the Year'
- Business Standard Motoring – 'Special Jury Award 2011'
- CAR India - 'Readers' Choice Car of the Year 2010'
- Motor Vikatan – 'Best Car of the Year'
- Motor Vikatan – 'Manufacturer of the Year'
- Motorbeam.com - '2010 Car of the Year'
- TeamBHP.com - 'Car of the Year 2010'
Source: Ford
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