Taking forward its long and cherished association with premier golf tournaments around the world, Volvo Auto India today announced its partnership with 1.8 million euro Avantha Masters 2011 in India as a hole-in-one sponsor, for the second consecutive year. Volvo Auto India would present its technologically advanced SUV XC60 to the first hole-in-one player for the 11th hole and soon to be launched luxury Sedan S60 to the first hole-in-one player for the 16th hole. The European Tour will host the Avantha Masters from 17th-20th February, 2011 at the DLF Golf and Country Club, Gurgaon, Haryana, India.
Expressing his enthusiasm on the tournament, Paul de Voijs, Managing Director, Volvo Auto India said, “This is our second year of sponsoring Avantha Masters and we continue to view this as an excellent platform for exposure and making acquaintance with potential customers. Golf is a sport which aptly personifies Volvo’s core values of quality, integrity and fair play.”
India’s pride Jeev Milkha Singh will be playing against Andrew Dodt of Australia for the Avantha Crown. Indian duo Gaganjeet Bhullar and Anirban Lahiri will display their star quality as well. Thongchai Jaidee of Thailand and Korean sensation Noh Seung-yul are also expected to create waves. Others players to look forward to are Thailand's Thaworn Wiratchant, Kiradech Aphibarnrat and Namchok Tantipokhakul, Japan's Tetsuji Hiratsuka and young guns Baek Seuk-hyun of Korea and Ben Leong of Malaysia.
Expressing his views on golfing in India, de Voijs, further added, “Golf as a profession has gained a great thrust in recent times. Today India is being represented by enviable players in the global arena. With continued endeavour, India is not far behind from becoming a mainstream golfing destination globally.” The event is tri-sanctioned between the Asian Tour, the European Tour and the Professional Golf Tour of India (PGTI). Avantha Masters is the first event in a new joint venture between Asian and European Tours to be known as EurAsia Golf Ltd.
The tournament will be extensively covered on major sports channels in Asia, Europe, Middle East and Australia via major broadcasters such as SkySports, CCTV, FoxSports and Viasat amongst many others. Volvo pioneered the development of European Tour as it is known today, the Volvo Tour, the Volvo Order of Merit, the Volvo PGA Championship and until 2008, the Volvo Masters. In 2009, Volvo remained a title sponsor on the European Tour. And that is not all; Volvo also has a passion for amateur golf, club golf, the game played by over 60 million people on over 30,000 golf courses in most countries on the globe.
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