Riding on the success of its strategy of introducing an economy segment motorcycle with executive features, TVS Motor Company announced that it has crossed the 3 million mark in cumulative sales of StaR brand of motorcycles. Over the years, the brand has evolved to become one of the most sought after economy segment motorcycles known for its special features, ruggedness, durability, mileage, comfort, all this at the cost of an economy segment motorcycle.Launched in 2004, TVS StaR became the first motorcycle in the country to come with a five year warranty, signifying the quality assurance provided by the company. This was followed by the provision of an electric start, making it the first motorcycle in the country to have this feature as a standard fitment.
"TVS StaR was introduced as part of the company's customer centric approach. We have always made concerted efforts to incorporate maximum customer expectations while introducing technology superiority. The brand philosophy of being a complete value for money product has been well accepted by our customers. Constant upgrades with new features, styling and refreshing graphics at regular intervals has helped us achieve this milestone. " said H S Goindi, President Marketing, TVS Motor Company.
Targeted at consumers who want a powerful yet compact motorcycle, this offering from TVS Motor Company promises to be the preferred entry-level choice in urban and rural areas alike. The bike delivers a solid four-stroke performance. Its effortless maneuverability gives its riders an edge to tackle tough traffic situations with absolute ease.
"We signed on successful Indian cricket captain M S Dhoni as brand ambassador in 2005 and even today he is the face of the StaR brand. We consider him to be a strategic fit with the brand as he reflects the brand image of being strong, reliable and a symbol of achievement." Goindi added.
Source: TVS
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