The festive fever is really catching on! Hero Honda Motors Ltd (HHML), the world’s largest two-wheeler manufacturer, celebrated the festive mood by reporting record despatch sales of over half a million two-wheelers in just one month – in October this year. The despatch sales of 505,553 units of two-wheelers in October’10 is a healthy 42.7 % growth over the corresponding month in 2009, when it had sold 354,156 units. The previous record of highest-ever monthly sales was in May this year when Hero Honda sold 435,933 two-wheeler units.
Commenting on the record sales, Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, “This record of over half –a-million sales in a single month created by the company is extremely encouraging as it clearly demonstrates the confidence our customers have in our brands. Sales of over five lakh units in a month with a 42.7 % growth over the large base of the previous year is a testimony to the winning strategy that we have been following over the past few years. A refreshed product range coupled with innovative branding and marketing initiatives – particularly revolving around the Commonwealth Games Delhi 2010 - can duly be attributed to this success.
“FY’ 2011 has been a magnificent run for Hero Honda as we have been consistently scaling new heights. The company has been on a record sales run of over four lakh units each month since May, capping it off with the 5-lakh plus mark in October. Going forward, we are hopeful of continuing the momentum by staying true to the same winning strategy.”
The last six months have witnessed 6 new launches from Hero Honda comprising a mix of new models, variants and refreshes. Earlier this financial year, the refreshed models of Glamour and Glamour FI were introduced to strengthen company’s leadership in the deluxe segment. Besides the launch of the new Super Splendor and Hunk, the festive season also witnessed the launch of a new bike from Hero Honda, the Splendor Pro.
Splendor Pro has brought in the biggest-ever change in Splendor since its launch. It comes with APDV engine with Advanced Pro-Series Digital Variable Ignition System. Yet another attraction has been the launch of Passion Pro Commonwealth Games Limited Edition. The bike was designed as a collector’s item in order to celebrate Hero Honda’s association with the Commonwealth Games Delhi 2010 and spread the flavor of games amongst the sports-loving youth.
Hero Honda as a Presenting Partner of the Queens Baton Relay, and Partner of the XIX Commonwealth Games Delhi 2010 rolled out exciting initiatives which were aimed at mobilizing people and creating awareness. Amongst the various initiatives, one of the main attractions has been unique ‘Dhadkanon Ki Rally’ planned for sports lovers in rural India.
Source: Hero Honda Motors Ltd
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