Ford India extended its customer sales and service footprint in the state of Karnataka with the opening of Cauvery Ford, a brand new 3S (showroom, sales and service) dealership facility in the city of Bengaluru. Michael Boneham, president and managing director, Ford India inaugurated the dealership along with Cauvery Ford's dealer principal M.P Shyam.
Ford India's 4th authorized Brand@Retail showroom in the city, Cauvery Ford is built in accordance to Ford's global standards. It will guarantee a memorable and pleasant motoring and ownership experience to all customers ensuring a long-term association with the Ford Blue Oval. With this dealership, Ford now has expanded its reach in Bangalore with a total of 4 showrooms and 6 service outlets.
The spaciously built dealership covers an area of 50,000 square feet and is located in the heart of the city at Binnyston Garden on Magadi Road. The dealership will serve sales and service needs of customers in the city. With this new facility, Ford India will have 169 dealership outlets in 98 cities. At the inauguration, Michael Boneham, said, “Our third dealership in Bengaluru reiterates our eagerness in strengthening our presence across key markets through an aggressive focus on expanding our footprint by moving closer to our customers and to meet the growing demand."
The new facility will house Ford India’s entire product portfolio including its debut compact car Figo which has crossed the 50,000 production milestone in a short span of 7 months since its launch in March this year. Cauvery Ford has a strong workforce of 85 personnel divided into sales and service staff. The service center has an impressive capacity to service 80 cars in a day and is run by a team of people trained by Ford personnel.
The facility also offers 2 dedicated Quick Service bays providing an express 90-minute scheduled servicing option for its customers. M.P Shyam, dealer principal of Cauvery Ford, said, ''With an infrastructure that is at par with global standards, we will be able to offer our local customers best in class sales and service experience combined with products that would prove to be a value for the customer’s money.''
The dealership has partnered with the State Bank of India to offer easy finance options to customers. Cauvery Ford is the second dealership which is being inaugurated this month, the first was Bhagat Ford in Pathankot in the state of Punjab. The inaugurations of these dealerships are in line with Ford’s strategy to introduce quality products and reach out to a newer markets and customers.
Source: Ford India
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