The reigning diva of the silver screen, Kareena Kapoor, has been appointed brand ambassador of Mahindra Two Wheelers' PowerScooter range. Kareena will soon feature in a 360 degree multimedia campaign, encompassing print, electronic and online media. The first campaign will be for the Mahindra Rodeo which is slated to appear later this month.
"We are delighted to have Kareena on board as brand ambassador for our entire range of PowerScooters. Kareena has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent," said Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
"My experience with Mahindra Scooters dates back to two years ago, when I rode a Mahindra PowerScooter in 3 Idiots as Pia. Mahindra is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Mahindra Two Wheelers. The Rodeo is a youthful, fun and fresh brand. It has the right mix of Style and Power. I look forward to being a part of the Mahindra family. Watch out for me in the exciting new commercial for Mahindra PowerScooters," said Kareena Kapoor on her association.
The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business. The company's PowerScooters portfolio caters to a range of consumer segments. The Mahindra Rodeo with its very innovative, stylish, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a rugged family scooter.
The Flyte is the Indian woman's two-wheeler of choice. Mahindra Two Wheelers created a record of sorts by selling 1.5 lakh units in the last 12 months, a clear validation of the success of its niche PowerScooter strategy.
Source: Mahindra Two Wheelers
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