Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second largest car manufacturer, today reached another milestone with its 300th dealership starting operations in Karur, Tamil Nadu.
This expansion drive further strengthens HMIL’s commitment to its customers by bringing its world class products closer to its ever increasing consumer base. Starting with 59 state-of-the-art world class dealerships in 1998, the company has set an aggressive target to increase the dealership network to 320 by the end of 2010.
In addition to its 300 dealerships, HMIL has an additional network of 112 sales outlets along with 130 Hyundai Advantage dealers which is the company’s pre-owned car business. All these combined together gives HMIL unmatched access to customers with 542 touch points in 290 cities across the country. HMIL further plans to increase this sales network strength to 610 by the end of this year.
Speaking on the expansion drive, H. W. Park, MD & CEO, HMIL, said, “With a growing customer base and increase in our product portfolio we need to access more and more customers and to achieve this we set up an aggressive program to increase our sales and service network. We will continue with this expansion plan to reach out to new markets catering to the ever increasing demand for our products.”
Always placing strong emphasis on excellent customer service, HMIL has also expanded its service workshop network from 235 in 2001 to 608 at present. The organization aims to increase this count to 625 by the end of this year to ensure easy and hassle-free after-sales service for its customers.
The dealership network has played a pivotal role in HMIL’s success story in India, and has helped the organization in crossing several milestones. From becoming the second largest car manufacturer within 6 months of starting production in 1998 to rolling out 150,000 cars in about 25 months, HMIL has always exceeded expectations. The organization crossed the 10 lakh car production milestone in 2006, and the 30 lakh production in 2010, in the record time of less than 12 years. With this achievement, HMIL became the only second manufacturer in India to achieve this feat.
Source: Hyundai Motor India Limited
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